Social Media Management
Was responsible for social media strategy, content creation, copywriting, posting, community management and influencer collaborations.
Grew the @allmatters Instagram profile from 30K to 130K followers, consistently ranking #1 in terms of following and engagement within the category.
Selected works below.
Impact-driven campaigns
Talk about a 10 year glow up 💫 so much has happened since we started out in 2012! For starters, the world didn’t end that year, like some thought it would. Then, our brand name, our identity colors, our products’ packaging, our website... All of it has been evolving with the times, as it should! Except one thing: our mission. That remains intact. We want to help you live more consciously by switching to reusable products without compromising on quality, comfort or price!
For today’s #EarthDay, we're donating 100% of our proceeds to @onetreeplanted and @oceana 🤲
In these times of climate emergency, we wanted to highlight trees and oceans – the two greatest oxygen providers on the planet! Because when we understand their interconnection, we also understand how what we do on land inevitably impacts the ocean 🌳🌊
As individuals, we have the simple yet effective power to make our voices heard – through the businesses we buy from, the politicians we vote for and the conversations we have. At a rally, a cleanup, with your vote, or your wallet, be heard however you are able!
In these times of climate emergency, we wanted to highlight trees and oceans – the two greatest oxygen providers on the planet! Because when we understand their interconnection, we also understand how what we do on land inevitably impacts the ocean 🌳🌊
As individuals, we have the simple yet effective power to make our voices heard – through the businesses we buy from, the politicians we vote for and the conversations we have. At a rally, a cleanup, with your vote, or your wallet, be heard however you are able!
Engaging content
A quick look into 💸 pink tax 💸!
On a positive note, countries like Kenya, Canada, India, Colombia, Australia, Germany, Rwanda and the United Kingdom have already abolished taxes on menstrual hygiene products – and Scotland is the first and only country in the world to provide universal access to free period products!
On a positive note, countries like Kenya, Canada, India, Colombia, Australia, Germany, Rwanda and the United Kingdom have already abolished taxes on menstrual hygiene products – and Scotland is the first and only country in the world to provide universal access to free period products!
Menstrual cups are not for everyone – we know that. Chances are you'll fall in love with your little cup, but it for some reason you don't, we've got you covered 🫂🧡
Educational infographics
It was always about more than cups 🤍 here are all the not-so-obvious things that come with cup donations:
🌼 starting conversations about periods in a place where it’s not the norm
🌼 involving boys & men in menstrual health education, discouraging bullying
🌼 no leaks = more time spent in school (!!)
🌼 changing an entire community’s perception of periods and what one can/can’t do while menstruating
🌼 starting conversations about periods in a place where it’s not the norm
🌼 involving boys & men in menstrual health education, discouraging bullying
🌼 no leaks = more time spent in school (!!)
🌼 changing an entire community’s perception of periods and what one can/can’t do while menstruating
At last! 👐✨ after 1.5 years we can finally say we're B Corp certified! But what does that mean, exactly? It means we’re walking the talk – proving that our business actually meets the high standards of social and environmental impact we always talk about.
The assessment looked into how our company is governed and all that we do for our community, workers and environment.
We’re proud of ourselves for achieving this – but above all, we’re grateful for you who’s reading this. This is just as much your win as it is ours! Thank you for making our impact possible 🫂
The assessment looked into how our company is governed and all that we do for our community, workers and environment.
We’re proud of ourselves for achieving this – but above all, we’re grateful for you who’s reading this. This is just as much your win as it is ours! Thank you for making our impact possible 🫂
It’s Halloween so let’s talk about why menstrual cups scare you 👻 it’s normal to feel intimidated by the cup. The thought of inserting and removing it can be daunting. Not to mention the fact that period blood might also make you go ‘eeeek!’.
All this was reinforced while growing up – feeling embarrassed about your period and trying to hide it. Not surprisingly, these feelings tend to change once you use a cup! Has this happened to you?
All this was reinforced while growing up – feeling embarrassed about your period and trying to hide it. Not surprisingly, these feelings tend to change once you use a cup! Has this happened to you?
We’ve gotten so much 💩 for using red liquid to represent period blood in our photos and videos. But what’s so wrong with it? Something as natural and essential as menstruation shouldn’t be surrounded by secrecy.
As far as we’re concerned, we’ll keep using our beloved cranberry juice 🧃
As far as we’re concerned, we’ll keep using our beloved cranberry juice 🧃