Content Creation
& Creative Direction
Conceptualizing, copywriting, creative directing and a bit of video editing.
Had a key role in the production of all AllMatters brand projects and creative campaigns, including a rebrand and website revamps. Also owned all implementation on socials and email.
Brand videos
“A New Period, because of you”
An impact video dedicated to the AllMatters community, with strong storytelling underlining the brand’s work of destigmatizing periods.
Role: conceptualizing, script editing, creative direction
In collaboration with Nicklas Hemming
“What Happens When Friends Talk Openly About Menstrual Cups?”
An informational yet comical video of talks between AllMatters menstrual cup users. What starts out as an awkward conversation between friends (or strangers) becomes interesting, honest and insightful.
Role: conceptualizing, copywriting, casting and creative direction
In collaboration with Nicklas Hemming
Brand projects
CampusCup by AllMatters
Created and managed a unique initiative, in which AllMatters provided 150+ universities in the United States with free menstrual cups.
Scaled the project’s reach by improving and automating the process with project management and email marketing tools.
Edited the project’s video reel and was responsible for all social media content.
TABOO: Global Periods
Had a key role building this platform, aiming to uncover the implications of menstruation in the lives of teenagers around the globe.
Copy-edited 6 powerful personal stories and helped lay them out digitally, in a visually compelling way.
Created and managed a dedicated Instagram profile.
In collaboration with Nikolaj Møller
Creative campaigns (examples)
Every week of #PlasticFreeJuly, we’re highlighting plastic-free alternatives to the products we use on a daily basis. Living more sustainably doesn’t have to mean never eating meat again or boycotting flights altogether – it’s not all or nothing. Instead, we believe small actions also lead to big change. An adjustment in habits invites a shift in mentality: that of doing what we can to drive an impact on an individual level 🌱
Having distributed 1,500 OrganiCups last year already, this year the NGO aims to reach and change the lives of 2,500 girls in rural communities. For them, this means not having to worry about their period and going to school or work even while menstruating. During the pandemic, the prevalence of period poverty is even more evident – also in developed countries. It’s essential that people have access to period products, and even better, a reusable period product that lasts them for years.
Photoshoots (selected)
In collaboration with Atelier Cph & Ocean Productions
